Fragrance Briefing and Validation Process for Consumer Products
Main Topics:
- Introduction to the Fragrance Development Process
- Understanding the Fragrance Brief
- Purpose and components of the brief
- Variations across companies and product types
- Fragrance Performance and Stability
- Solubility, oxidation, pH, photostability, etc.
- Base formula challenges and perfume interactions
- Stability Testing Protocols
- Fragrance evaluation at multiple usage stages
- Product Claims and Substantiation
- Benchmarking and Market Insights
- Action standards vs. competitive products
- Consumer habits, product frequency of use, and brand preferences
- Fragrance Evaluation Techniques
Lecturer:
Dr. Sara Bovo (Technical Perfumer)
Reckitt
email: sara.bovo @ reckitt.com